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Buffalo Wild Wings unveils new logo, restaurant design | Restaurants

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Buffalo Wild Wings unveils new logo, restaurant design
Buffalo Wild Wings unveils new logo, restaurant design

GOLDEN VALLEY, Minn. -- Buffalo Wild Wings unveiled a new logo last week and said that it was redesigning its restaurants.

The new logo is not dramatically different. The colors are the same, and a winged buffalo is still the centerpiece.

But the tagline "Grill & Bar" has been replaced with "Wings. Beer. Sports.," and the buffalo image has been tweaked.

"The new buffalo is more muscular and athletic," Minnesota-based Buffalo Wild Wings said in a news release. "It has enlarged wings, narrowed eyes and upward-turned horns -- giving it a more powerful look."

Redesigned restaurants will be unveiled in late 2012, with the first one being in Cincinnati and the second in San Diego. Most of the new Buffalo Wild Wings restaurants opening in 2013 and many remodels will feature the new design.

"We've refined the look and feel of our restaurant to create an atmosphere that feels more like being in a stadium," Kathy Benning, executive vice president of global marketing and brand development for Buffalo Wild Wings, said in a statement.

The changes will include enhanced audiovisual systems. But the company says the design changes are more than aesthetic, and will make the restaurants more efficient and lead to faster service.

Buffalo Wild Wings was founded in Columbus, Ohio, in 1982 and has nearly 840 locations across North America.

Metro Atlanta locations include:

Alpharetta/Johns Creek
2375 Mansell Road

3535 Peachtree Road NE

6790 Douglas Boulevard

Dunwoody/Sandy Springs
8371 Roswell Road

5000 Jimmy Lee Smith Parkway

7322 Stonecrest Concourse

125 Barrett Parkway